Phytonyms play an important role in creating a human image in speech. After all, human life is inextricably linked with flora. This is the first reason why linguists pay special attention to the plant world, and secondly, linguistic units related to plants occupy one of the main places in the world-linguistic landscape of the people. The article reveals the semantic and conceptual features of phytomorphic units in the Turkish language through examples. The use of phytonyms in the language for artistic depiction, their importance in the creation of artistic works, serves to enrich the phytonyms of the Turkish language. Attention is paid to the vocabulary of the language in reflecting the human image through the names of fruits and plants, revealing their characteristics. The article shows that phytonyms serve for artistic imagery, their importance in creating artistic works (fruit, pomegranate, flower, hyacinth, hyacinth, cypress, orange, violet, daffodil, tulip, shamrock, wheat, barley), and serve as an important lexical tool in creating poetic works such as simile, allegory, and diagnosis.

Phytomorphic unity, linguoculturology, phraseology, symbol, national ideology, Turkish language.

G. Lakoff and M. Johnson, Metaphors We Live By, Chicago, IL, USA: University of Chicago Press, 1980.

Z. Kövecses, Metaphor: A Practical Introduction, 2nd ed., Oxford, UK: Oxford University Press, 2010.

D. Aksan, Her Yönüyle Dil: Ana Çizgileriyle Dilbilim, Ankara, Turkey: Türk Dil Kurumu, 2007.

D. Crystal, The Cambridge Encyclopedia of Language, 2nd ed., Cambridge, UK: Cambridge University Press, 2003.

R. W. Langacker, Cognitive Grammar: A Basic Introduction, Oxford, UK: Oxford University Press, 2008.

G. Steen, “The Contemporary Theory of Metaphor,” in The Cambridge Handbook of Metaphor and Thought, Cambridge, UK: Cambridge University Press, 2008, pp. 3–25.

A. Barcelona, Metaphor and Metonymy at the Crossroads, Berlin, Germany: Mouton de Gruyter, 2003.

E. Semino, Metaphor in Discourse, Cambridge, UK: Cambridge University Press, 2008.

Salimova Z. “Terminology issues in phytomorphic expressions,” Terminology Issues, no. 1, 2023.

Salimova Z. R., “Zoonyms and human image in Turkish,” Asian Journal of Multidimensional Research, vol. 10, no. 2, pp. 148–158, 2021.

Salimova, Z. R. (2020). Lexical units expressing negative human nature in turkish and the role of euphemisms in their translation. ACADEMICIA: AN INTERNATIONAL MULTIDISCIPLINARY RESEARCH JOURNAL, 10(12), 1196-1200.

Salimova, Z. (2023). Personality, character, zoonim, phytonym, image, portrait, positive, negative, appearance. Terminology Issues, 1.

Salimova, Z. & Üniversiteti, T. D. Ş. (2023). GÖRÜNÜġÜNÜ YANSITMANIN ÖZELLĠKLERĠ. ÖN SÖZ, 58.

Salimova, Z. R. Q. (2021). ISSUES OF CREATING AND TRANSLATING THE HUMAN IMAGE THROUGH ZOONYMS IN TURKISH.

Salimova, Z. R. Q. (2021). Peculiarities of zoonyms and zoo phraseology in the expression of human image in Turkish and Uzbek languages. Asian Journal of Multidimensional Research (AJMR), 10(2), 148-158.