This study presents a comprehensive linguocognitive analysis of tourism terms in English, Uzbek, and Russian languages, aimed at uncovering the cognitive and cultural foundations that shape the formation and use of tourism terminology, as well as the similarities and differences in the linguistic and conceptual representations of tourism-related concepts across these three languages.

The study employed a qualitative approach, focusing on the analysis of a corpus of tourism-related texts in the three languages. The identified tourism terms were examined to determine the cognitive and semantic mechanisms underlying their formation and conceptualization, including the use of conceptual metaphors, conceptual metonymy, and conceptual blending. The tourism terms in English, Uzbek, and Russian were then compared to identify similarities, differences, and unique characteristics in the linguistic and conceptual representations of tourism-related concepts.

The findings reveal the widespread use of conceptual metaphors, metonymy, and blending in the tourism terminology across the three languages. The analysis also highlights the interplay between the global and local aspects of tourism terminology, where universal concepts coexist with culturally-specific representations. These insights have implications for more effective communication and cultural mediation in the tourism industry, as well as the development of tourism-related educational and training materials that incorporate linguocognitive perspectives.

The study contributes to a deeper understanding of the linguistic and cognitive dynamics within the tourism industry, and informs more effective communication strategies and educational practices in this rapidly evolving field.

tourism terms, linguocognitive analysis, conceptual metaphor, conceptual metonymy, conceptual blending, cross-linguistic comparison.

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