This article examines the international experience in implementing and utilizing green standards in tourism. The study reviews green standards and certifications that have international status as well as those used in different countries around the world. Key principles of sustainable tourism are identified. The author analyzes existing programs and initiatives aimed at promoting the development of sustainable tourism. Author concludes on the necessity of more active implementation of green standards in the industry to preserve the environment and attract environmentally conscious tourists.

green standards, certificate, sustainability, environmental friendliness, biodiversity.

ISO 21401:2018 "Tourism and related services — Sustainability management system for accommodation establishments — Requirements"

ISO 20121:2012 "Event sustainability management systems - Requirements with guidance for use"

ISO 18065:2015 "Tourism and related services — Tourist services for public use provided by Natural Protected Areas Authorities — Requirements"

ISO 21416:2019 "Recreational diving services — Requirements and guidance on environmentally sustainable practices in recreational diving"

ISO 21417:2019 "Recreational diving services — Requirements for training on environmental awareness for recreational divers"

ISO 20611:2018 "Adventure tourism — Good practices for sustainability — Requirements and recommendations"

Экологические устойчивые объекты отмечаются Green Key (eco-tourism.expert)

Экологические стандарты туризма (standartno.by)