This article explores the dynamic relationship between language and culture in contemporary linguistics, emphasizing how they influence and shape each other. Language serves as a repository of cultural identity, reflecting values, traditions, and worldviews, while culture shapes linguistic evolution through social practices and environmental factors. The article examines linguistic diversity, globalization’s impact, and the role of technology in fostering cultural exchanges and preserving endangered languages. It also highlights interdisciplinary approaches like sociolinguistics, cognitive linguistics, and ethnolinguistics in understanding this interplay. The discussion underscores the significance of language in cultural identity, multilingualism, and negotiating hybrid identities in globalized societies.

Language, culture, contemporary linguistics, linguistic diversity, globalization, cultural identity, sociolinguistics, ethnolinguistics.

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