Neuromarketing joins the fields of neuroscience and marketing in trying to discover what makes people make choices without them even realizing it. With tools such as fMRI, EEG, and eye-tracking, companies can learn more about people's feelings and tastes, thus enabling them to make better advertising campaigns.

       This article looks into how neuromarketing has revolutionized the art of advertising through an examination of the tactics by which Coca-Cola, Campbell's Soup, and BMW utilized these techniques in a manner that would stir an advertising viewer to become brand-loyal consumers. While neuromarketing has immense potential to make marketing functions more effective, it concurrently poses several ethical concerns, primarily on privacy and manipulation issues. Added to the social issues concerning neuromarketing, it has several pros and cons. This study is going to give a full picture of its place in modern advertising.

Neuromarketing, neuroscience, advertising strategies, consumer behavior, fMRI, EEG, eye-tracking, emotional engagement, consumer decisions, brand loyalty.

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