This article examines ways to effectively use consumer loyalty in the process of improving market mechanisms. Consumer loyalty is an important factor in increasing market stability and enterprise competitiveness. The article recommends various strategies for implementing loyalty programs, in-depth analysis of customer needs, personalization of products and services, strengthening brand image, and developing quality service. It also emphasizes the importance of taking customer feedback into account and integrating online and offline services. It is argued that through these approaches, enterprises can establish long-term cooperation with consumers and effectively develop the market.

market, marketing, consumer behavior, consumer loyalty, market mechanisms.

Дементьева И.Н. Теоретико-методологические подходы к изучению потребительского поведения. Проблемы развития территории • ВЫП. 1 (93) • 2018, с 122-132

Васильев В.Г. Поведение потребителей [Текст]: учеб. пособие / В. Г. Васильев. – М.: Вузовский учебник, 2004. – 240 с. 4.

https://emarsys.com/learn/blog/increase-customer-loyalty-retention

Elena M. Kiseleva, Marina L. Nekrasova, Marina A. Mayorova, Marina N. Rudenko, Vadim S. Kankhva. The Theory and Practice of Customer Loyalty Management and Customer Focus in the Enterprise Activity. International Review of Management and Marketing, 2016, 6(S6) 95-103.

Tadqiqot natijasida muallif ishlanmasi.

Keyra Bonagas and Thu Giang Vu Dang. Consumers’ perspective on loyalty programmes and its influence on purchasing decisions: A study on fast-fashion retailers’ consumers in the Swedish market. Marketing Management. JÖNKÖPING university, May 2022.