This work discusses the factors affecting the economic condition of enterprises and organizations, highlighting both internal and external influences that shape business operations. External factors include market dynamics such as supply and demand, competition, inflation, exchange rates, and government policies, while internal factors focus on the company's financial condition, capital adequacy, production capabilities, and human resources. The study emphasizes the importance of market conjuncture, tax systems, labor laws, and technological advancements in determining the profitability and stability of businesses. It also explores the role of strategic management, marketing, and innovation in fostering long-term growth. In addition, global and macroeconomic conditions, along with digitization, have a significant impact on enterprise development. The study concludes that understanding and adapting to these diverse factors are crucial for achieving sustainable success and enhancing competitiveness in the market.

external and internal factors, market structure, competition, inflation, deflation, tax system factors, exchange rate, subsidies, political-legal factors, export-import restrictions, quotas, labor law, technical standards, socio-cultural factors, environmental restrictions and standards, liquidity, product quality, debt level, production capacities, marketing factors, brand image, digitization, SWOT analysis, global and macroeconomic factors, advertising and propaganda.

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