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| Open Access | IMPROVING THE USE OF INNOVATIVE METHODS IN BUSINESS MANAGEMENT
Mamatkulova Nadira Makkamovna ,Azimov Azizxon Sherzodjon ugli , associate professor of Tashkent university of architecture and civil engineering, "Management" department,Master’s student of Tashkent university of architecture and civil engineeringAbstract
The improvement of innovative methods in business management is a crucial factor in enhancing organizational performance, driving competitive advantage, and ensuring sustainable growth. This paper explores the role of innovation in business management, focusing on the implementation of cutting-edge strategies, technologies, and practices that can optimize operations, decision-making, and customer engagement. It examines the integration of digital transformation, data analytics, artificial intelligence, and agile methodologies into business management frameworks. The research highlights the benefits of adopting innovation-driven approaches, including increased efficiency, better resource allocation, and enhanced adaptability in a rapidly changing market environment.
Keywords
innovative methods, business management, digital transformation, competitive advantage, artificial intelligence, agile methodologies.
References
Raynor, M., Christensen, K., & McDonald, R. (2016). Disruptive innovation: Twenty years later. Harvard Business Review, 29.
Lambin, J. J., Chumpitaz, R., & Schuiling, I. (2007). Market-driven management: Strategic and operational marketing. Macmillan International
Higher Education. 8 Менш, Г. (1972). Базисные инновации и инновации совершенствования. Журнал экономики предприятия
Фатхутдинов, Р. А. (2004). Инновационный менеджмент. СПб.: Питер, 5
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