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PROMOTION OF THE HISTORICAL AND CULTURAL HERITAGE OF UZBEKISTAN AS AN IMPORTANT FACTOR THAT IMPROVES THE IMAGE OF THE COUNTRY

Madaminov O.Z. , Urganch State University, Urganch, Uzbekistan.

Abstract

Preservation of historical and cultural heritage, development of tourism industry today have become an important criterion of the value orientation of the policy of modern countries of the world. This is an important step towards the future that we are building today. The rich cultural, historical, spiritual and intellectual heritage, the centuries-old history of statehood, which forms confidence in solving all the problems that stand in the way of Uzbekistan's full, rapid and innovative development, the recognized contribution to the development of science and culture, world and Islamic civilization, traditional and high-level interethnic and interfaith harmony, social harmony and tolerance in society serve as an important basis for a worldview image campaign.

Keywords

historical and cultural heritage, image, image of the country, tourism industry, historical monuments.

References

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PROMOTION OF THE HISTORICAL AND CULTURAL HERITAGE OF UZBEKISTAN AS AN IMPORTANT FACTOR THAT IMPROVES THE IMAGE OF THE COUNTRY. (2025). International Journal of Artificial Intelligence, 5(02), 852-856. https://www.academicpublishers.org/journals/index.php/ijai/article/view/2903