
METHODS AND APPROACHES TO BUSINESS DEVELOPMENT STRATEGIES
Mamatkulova Nadira Makkamovna ,Bikmayev Timur Rafaelevich , Tashkent university of architecture and civil engineering.Abstract
This article explores various methods and approaches to business development strategies, offering a comprehensive overview of key frameworks and tools that organizations can utilize to achieve growth, profitability, and competitive advantage. The article covers foundational strategies, such as Michael Porter’s competitive strategies (cost leadership, differentiation, and focus), as well as growth strategies like market penetration, market development, and diversification.
Keywords
Business Development, business Strategy, competitive Advantage, Porter’s Competitive Strategies, cost Leadership, differentiation Strategy, focus Strategy, growth Strategies, market penetration, market development, product development, diversification, SWOT Analysis, BCG Matrix.
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