The essence of environmental marketing is considered as one of the tools for implementing the principles of a "green" economy. The need for the transition of the national economy to a "green" economy is associated with a prolonged economic crisis and the need to increase the competitiveness of Uzbek enterprises and products not only in domestic but also in foreign markets. The solution to this problem is directly related to the implementation of market expansion and diversification strategies. Entering new markets with existing and new products means its mandatory compliance with the standards of the country entering the market. One of their trends, reflected in quality standards, is the "environmental cleanliness" of consumer culture.

environmental marketing,

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