In this article, the innovative management of enterprises remains a pressing requirement of the modern market economy. In the process of introducing innovative ideas and advanced management methods into the company's activities, innovative management, unlike traditional management, consists mainly of adapting to constant changes and finding new methods of innovative management of enterprises and firms in the digital market economy. Today's enterprises face several important questions, and this article extensively covers the essence of innovation management, its main strategies, and their impact on business. 

Effectiveness, innovative ideas, technological innovations, modern strategies, agent management, lean management, management strategies, analytical marketing.

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