This article explores the intricate relationship between language and advertising, highlighting how linguistic features shape consumer perception and influence purchasing behavior. By examining various elements such as syntax, semantics, pragmatics, and discourse strategies, this study aims to provide a comprehensive understanding of how language functions in advertising contexts. The findings underscore the importance of linguistic choices in crafting effective advertisements that resonate with target audiences.

Advertising, Linguistics, Language Use, Consumer Behavior, Discourse Analysis, Semantics, Pragmatics

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