The article examines the peculiarities of the management of private higher education institutions in Uzbekistan, their role in the country's educational system, and the key challenges and prospects for development. The author analyses the unique aspects of private HEIs management, such as autonomy, financial independence, and orientation to the needs of students. Special attention is paid to the challenges faced by private HEIs, including competition, public trust, financial sustainability, and government regulation. The article also presents statistical data on Uzbekistan and foreign experience, provides a comparative analysis, and suggests promising directions for development, such as digitalisation of education, partnership with business and international expansion. The article concludes with a conclusion on the importance of strategic management and adaptation of private HEIs to modern challenges.

private universities, education management, Uzbekistan, autonomy, financial independence, quality of education, digitalisation, international cooperation, employment of graduates, state regulation.

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