This section highlights the critical importance of flexibility and responsiveness in ensuring a product’s ongoing relevance within an ever-changing market landscape. It emphasizes that businesses must adopt agile practices to swiftly adjust to evolving customer feedback, emerging industry trends, or unexpected external pressures such as technological advancements or regulatory shifts. The inclusion of Kodak’s failure to transition from film to digital photography serves as a powerful cautionary example, illustrating how a lack of adaptability can lead to a company’s decline, even when it once held a dominant position. This underscores a broader lesson: in a competitive environment, stagnation or resistance to change can erode a product’s market standing, making agility not just a strategy but a survival imperative for long-term success.

:product competitiveness, market research, innovation, differentiation, quality assurance, pricing strategies, branding, marketing,agility,customer experience

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