this article discusses the need and approaches to improving preschool management and marketing. Important aspects such as the importance of the preschool education system, its effective management and strengthening ties with parents are analyzed. Innovations, the development of educators and educators, as well as the importance of marketing strategies are shown, and methods of using competitive infrastructure and social networks are presented. This article presents practical recommendations aimed at the development of preschool educational organizations. 

preschool education, educational management, marketing strategies, innovation, parent communication, competition analysis, social networks, improving the quality of Education, pedagogical skills, organization brand

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