In this article, we consider the impact of NFT and blockchain marketing on business in Uzbekistan. We analyze the principles of NFT operation, their application in various industries, as well as the prospects for using blockchain technologies to promote brands and products. At the same time, we considered successful cases, current trends and potential challenges that companies face when implementing these innovations. Particular attention is paid to the legal aspects and development opportunities of this market in the country.

NFT, blockchain, marketing, business, Uzbekistan, digital assets, tokenization, Web3, decentralization, cryptocurrency, innovations.

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