Market research is an important tool for analyzing the economic situation, identifying market trends, and forecasting the dynamics of supply and demand. In Uzbekistan, where the economy is actively developing, market research helps companies adapt strategies, minimize risks, and find new opportunities for growth. In this article, we consider the theoretical foundations of market research, methods for conducting it, as well as the specifics of studying the market situation in Uzbekistan, taking into account macroeconomic and legislative factors. Particular attention is paid to the impact of digital technologies and changes in consumer behavior.

market situation, market analysis, economy of Uzbekistan, supply and demand, marketing research, market trends, macroeconomic factors, business strategies, digitalization, competitive environment.

Decree of the President of the Republic of Uzbekistan "On approval of the strategy for innovative development of the Republic of Uzbekistan for 2019 - 2021" dated September 21, 2018 No. UP-5544. T. 2018.

Musaeva Sh.A. Integrated marketing communicationStudy guide "Mahorat" publishing house, Samarkand - 2022

Musaeva Sh.A. Marketing research. Textbook "STAR-SEL" LLC publishing and creative department. Samarkand-2023

Data from the Association of Digital Economy of Uzbekistan on the development of the NFT market //, 2024.

“How is blockchain changing marketing?” – article on the website of the International Center for Digital Innovationshttps://www.digitalinnovations.uz

Azimovna, M. S., Ilkhomovna, U. D., & Shokhrukhovich, U. F. (2022). The role of marketing in increasing the economic efficiency of service enterprises.

Azimovna, M. S., Ilkhomovna, U. D., & Shokhrukhovich, U. F. (2022). The concept of a correct marketing policy in trade and service enterprises.

Musayeva, S. (2022). STUDYING THE ORGANIZATION OF ADVERTISING ACTIVITIES OFGOODSAT" SAMARKAND TEA PACKAGING FACTORY" JSC. Science and innovation, 1(A6), 185-192.

Musayeva, S. (2022). PROSPECTS FOR THE DEVELOPMENT OF" STEKLOPLASTIK" LLC ACTIVITY IN THE CONDITIONS OF THE MARKET ECONOMY. Science and innovation, 1(A6), 539-546.

Azimovna, M. S., Ilkhomovna, U. D., & Shokhrukhovich, U. F. (2022). Importance and Characteristics of Brand Choice in Services. European Multidisciplinary Journal of Modern Science, 1-3.

Azimovna, M. S., Ilkhomovna, U. D., & Shokhrukhovich, U. F. (2022). THE IMPORTANCE OF STATE SUPPORT FOR INNOVATIONS IN THE CONDITIONS OF DEVELOPMENT OF MARKET RELATIONS. INTERNATIONAL JOURNAL OF SOCIAL SCIENCE & INTERDISCIPLINARY RESEARCH ISSN: 2277-3630 Impact factor: 8.036, 11(01), 55-57.

Musayeva, S., & Raxmanova, A. (2022). ANALYSIS OF MARKETING ACTIVITIES IN JSC" KHOVRENKO" OF SAMARKAND REGION. Science and innovation, 1(A5), 130-134.

Musayeva, S. (2022). IMPORTANCE OF MARKETING SERVICE IN ENTERPRISES IN THE CONDITIONS OF IMPLEMENTATION OF DEVELOPMENT STRATEGY IN UZBEKISTAN. Science and innovation, 1(A4), 280-286.

Musayeva, S., & Rakhmonkulov, R. (2022). THE ACTIVITIES OF THE SAMARKAND BRANCH OF THE JOINT-STOCK LEASING COMPANY" UZSELKHOZMASHLIZING" TO MEET THE DEMAND FOR LEASING SERVICES. Science and innovation, 1(A7), 139-143.

Musayeva, S., Usmanov, S., & Ruzikhulova, N. (2022). IMPROVING THE MECHANISM FOR STIMULATING PARTICIPANTS IN THE DISTRIBUTION OF PRODUCTS. Science and innovation, 1(A6), 424-429.

Musayeva, S., & Ikromova, T. (2022). THE ROLE OF THE TEXTILE INDUSTRY IN INCREASING THE EXPORT POTENTIAL OF THE ECONOMY OF UZBEKISTAN. Science and innovation, 1(A6), 322-328.

Azimovna, M. S. (2022). The Relevance Of The Development Of Network Marketing In The Modern Economy.

Azimovna, MS CREATION AND IMPROVEMENT OF BRANDING ACTIVITY OF JV LLC "SIYOB SAKHOVATI" International Scientific Journal SCIENCE AND INNOVATION. Series A, 1.

Law of the Republic of Uzbekistan "On Competition" (ZRU-850) dated July 3, 2023 -www.lex.uz

Decree of the President of the Republic of Uzbekistan “On measures to stimulate exports” (2023) –www.lex.uz

Tax Code of the Republic of Uzbekistan (2023 edition) – lex.uz

Development Strategy "New Uzbekistan - 2022-2026" -www.lex.uz

Ministry of Economy and Finance of the Republic of Uzbekistan. Economic indicators for 2022–2023 –www.mft.uz

State Statistics Committee of the Republic of Uzbekistan. Dynamics of GDP, inflation and employment –www.stat.uz

Abdullaev A.Kh. Marketing research of market conditions in the digital economy. // Bulletin of Economics and Business. - 2023. - No. 4.

Rakhimov Sh.B. Competitive environment and mechanisms for regulating market conditions in Uzbekistan. - Tashkent: Fan Publishing House, 2022.

Dadazhonov U.R. Digital technologies in forecasting market trends. // Economy and innovation. - 2023. - No. 2.

World Bank. Central Asia Economic Outlook. – 2023. –www.worldbank.org