This article analyzes the development and new approaches of museums through digital architecture, virtual and augmented reality, artificial intelligence and other innovative technologies that play a key role in the new museum experience. Examples of the use of modern technologies such as virtual and augmented reality, gamification and interactive displays that enable museums to engage visitors in the learning process.

Gamification, interactive, technologies, innovations.

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T.Yu. Yureneva MUSEUM STUDIES Moscow Academic Project 2004Thus, "Museum Studies" is a social science that studies the processes of social progress. The museum acts as a public, historically conditioned multifunctional institute of social information.

G.N.Eshanova. dots.nt,f.f.n “JOURNAL OF SCIENCE - INNOVATI VE RESEARCH IN UZBEKISTAN”JURNALI VOLUME 1, ISSUE 6, 2023.SEPTEMBER ResearchBib Impact Factor: 8.654/2023. 34-b

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