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| Open Access | ARTIFICIAL INTELLIGENCE IN MARKETING: THE FUTURE OF PERSONALIZATION AND AUTOMATION
Umurzakova Iroda Aminjonovna , Samarkand Institute of Economics and Service Assistant teacher of the Department of MarketingAbstract
The article examines the role of artificial intelligence (AI) in modern marketing. The main areas of AI use are analyzed, including content personalization, predictive analytics, chatbots, voice assistants, and automation of advertising campaigns. Particular attention is paid to the benefits of AI, such as increasing the effectiveness of marketing strategies, reducing costs and improving customer experience.
Keywords
artificial intelligence, marketing, personalization, predictive analytics, chatbots, automation, digital advertising, neuromarketing, AI in marketing.
References
McKinsey & Company. (2024). "The State of AI in Marketing: Trends and Predictions." www.mckinsey.com
Chaffey, D. (2023). "Artificial Intelligence in Digital Marketing: Trends, Techniques, and Case Studies." Routledge.
Kotler, F., Kartajaya, H., Setiawan, I. (2021). Marketing 5.0: Technology in the Service of Humanity. Wiley.
AI and the Future of Advertising: How Artificial Intelligence is Changing the Digital Landscape. Electronic resource. https://www.pwc.com/. PwC. 2023
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This work is licensed under a Creative Commons Attribution 4.0 International License.