Articles
| Open Access | THE ROLE OF MARKETING STRATEGIES IN IMPROVING THE REGULATORY AND LEGAL FRAMEWORK OF TOURISM DEVELOPMENT IN OUR COUNTRY
Suyunova Kamilla Bakhromovna,Zaripov Shaxzod , Samarkand Institute of Economics and Service Associate Professor of the Department of “Marketing”/Third year student at Samarkand Institute of Economics and ServiceAbstract
The article argues that the reforms being implemented within the framework of the “Uzbekistan - 2030 Strategy” require the implementation of urgent measures to protect the tourism sector from the consequences of the pandemic and its future development, including improving its institutional foundations in line with the needs of the times. Based on this, the need to improve the regulatory and legal framework of the system of state regulation and support of the tourism economy and its directions were substantiated.
Keywords
government, tourism, marketing strategies, economic relations, potential, entrepreneurship, employment, population income.
References
“On Tourism”. Law of the Republic of Uzbekistan. – Tashkent, 2019.
Concept of the Development Strategy of Uzbekistan until 2035. – Tashkent: Buyuk Kelajak, 2018. – 233 p.
Concept for the development of the tourism sector in the Republic of Uzbekistan in 2019-2025 / Appendix 1 to the Decree of the President of the Republic of Uzbekistan No. 5611 dated January 5, 2019. – Tashkent, 2019.
New Uzbekistan Development Strategy/Sh.M. Mirziyoyev. Study guide. Tashkent, 2022.
Article Statistics
Downloads
Copyright License
This work is licensed under a Creative Commons Attribution 4.0 International License.