This article analyzes the role of interactive methods and media technologies in increasing the reading efficiency of primary school students. The use of innovative technologies in the educational process is one of the important directions of modern pedagogy , and these methods serve to develop students' independent thinking, deep understanding of the content of the text, and the formation of reading skills. The research examines ways to increase the efficiency of reading lessons through a combination of an interactive approach and digital tools. Also, the didactic and psychological aspects of lesson processes organized on the basis of media technologies are analyzed, and practical recommendations are developed based on best practices. The article uses theoretical and empirical research methods and scientifically illuminates the impact of interactive and media technology approaches on students' reading efficiency.

learning efficiency, interactive methods, media technologies, modular education, primary education, innovative pedagogy.

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