The expeditious enlargement of online markets has transfigured international trading, reshaping consumer behaviour, business tactics, and economic topographies. This study examines the key drivers of this transfiguration, including e-commerce development, digital discharge systems, and supply chain transformation. Using a mixed-methods produce, we examine market movements and their consequences and results for various territories. Our discovery recommended that digital marketplaces are fostering economic inclusivity but also position provocations such as market monopolization and cybersecurity unpredictabilities.

E-commerce, digital payments, online retail, globalization, consumer behavior, digital economy, market trends

Growth of E-commerce According to Statista (2023), global e-commerce sales reached $5.9 trillion in 2023 and are projected to surpass $7.5 trillion by 2025. The COVID-19 pandemic significantly accelerated this growth, pushing more businesses and consumers towards online platforms.

Digital Payments and Fintech Innovations investigation by McKinsey (2022) emphasize that digital payment results, including cryptocurrencies, mobile wallets, and Buy Now Pay Later (BNPL) options, have promoted smoother arrangements, prime to increased consumer trust and higher sales transformation.

Growth of E-commerce According to Statista (2023), global e-commerce sales reached $5.9 trillion in 2023 and are projected to surpass $7.5 trillion by 2025. The COVID-19 pandemic significantly accelerated this growth, pushing more businesses and consumers towards online platforms.