The text discusses the key aspects of online marketing, its role in modern business, and its impact on consumers. Various tools and strategies are analyzed, such as SEO, SMM, email marketing, contextual advertising, and others. There is a strong focus on the benefits of online marketing, including interactivity, targeting, analytics, and cost reduction. Innovative promotion methods such as the use of non-standard advertising media, web conferencing and mobile advertising are also discussed. The importance of social networks and their impact on interaction with customers and the formation of competitive advantage are emphasized. In conclusion, it is noted that Internet marketing has become an integral part of modern business, allowing companies to effectively interact with consumers and achieve success in the digital environment.

Internet Marketing, Digital Marketing, E-Commerce, SEO, SMM, Analytics

Сергей Голубицкий. Magister Ludi // Компьютерра : журнал. — 1996. — № 174. Архивировано 4 марта 2016 года.

Константин Илющенко. Четыре шага к миллиону // Д-Штрих. — 2011. — № 7. — С. 34—35. Архивировано 7 июня 2015 года

Новицкий П. А. Интернет-трейдинг: возможности и риски Архивная копия от 18 июня 2021 на Wayback Machine // Вестник университета. 2013

Артикова Ш. И. Маиший хизматлар соҳаси ривожланишининг ўзига хос хусусиятлари ва шарт-шароитлари //Экономика и финансы (Узбекистан). – 2022. – №. 6 (154). – С. 33-42.

Суюнова К.Б., Саидова Ф. С. РАЗЛИЧНЫЕ ПОДХОДЫ К ПОНИМАНИЮ ВНЕШНЕЭКОНОМИЧЕСКОЙ ДЕЯТЕЛЬНОСТИ //Journal of marketing, business and management. – 2024. – Т. 3. – №. 5. – С. 42-46.