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| Open Access | THE ROLE OF PRICING POLICY IN INTERNATIONAL MARKETING
Suyunova Kamilla Bakhromovna,Shamsiev Shakhboz,Uataganov Mehkroj , Samarkand Institute of Economics and ServiceAbstract
Prices and pricing policy are among the key components of marketing activities. This article describes the essence and purpose of pricing policy in international marketing, which involves forming a flexible price for goods in accordance with the constantly changing demands of consumers. This pricing policy should ensure competitiveness and a stable position for the product in the international market.
Keywords
price, marketing strategies, pricing policy, international market, competition, consumers, forecast, efficiency.
References
R.B. Nazarova, "International Marketing", Moscow, 2005. – 990 p. https://www.at.alleng.org/d/mark/mark039.htm
Suyunova K.B., Saidova F.S. "Different Approaches to Understanding Foreign Economic Activity" // Journal of Marketing, Business and Management. – 2024. – Vol. 3. – No. 5. – P. 42-46.
Makhmudova A.N. et al. "The Role of the Young Generation in Shaping Modern Civil Society" // Achievements of Science and Education. – 2020. – No. 3 (57). – P. 45-48.
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This work is licensed under a Creative Commons Attribution 4.0 International License.