This paper explores the strategic application of rhetorical devices in political discourse, examining how language is used to persuade, influence public opinion, and construct ideological positions. By analyzing speeches, debates, and political commentaries, the study highlights the frequent use of metaphors, repetition, parallelism, rhetorical questions, and emotive language by politicians to strengthen their arguments and connect with audiences. The research also discusses the cultural and contextual significance of rhetorical choices in various political systems and their impact on democratic communication.

Rhetorical devices, political discourse, persuasion, metaphor, political communication, ideology, repetition, emotive language, rhetoric, public opinion.

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