In the digital age, the tourism sector is undergoing a profound transformation driven by the rapid advancement of digital technologies. From enhancing customer experiences to streamlining operations, digital solutions are revolutionizing how tourism services are provided. The increasing reliance on the internet, mobile devices, and social media platforms has drastically changed how travelers search for information, make decisions, and interact with service providers. This article explores the latest trends and innovations in digital tourism, examining the implementation of online services such as virtual and augmented reality (VR/AR), digital marketing, and contactless communication strategies. Furthermore, it delves into how these digital advancements are enhancing tourism experiences, shaping new tourism segments, and improving workforce skills through interactive and innovative approaches. As digital transformation continues to reshape the tourism industry, understanding these changes is essential for businesses aiming to stay competitive in an increasingly digital world.

digital Transformation, virtual reality (VR), augmented reality (AR), digital marketing, smart tourism, virtual tourism, MICE tourism, contactless communication, tourism innovation, digital economy, workforce development, online education, mixed cultural visits.

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