This study investigates the interplay between linguistic semantics and paralinguistic features in shaping the effectiveness of brand names, or ergonyms, in English and Uzbek linguistic contexts. Focusing on the semantic content and phonetic structure of brand names such as “Nike” and “Artel,” the research explores how meaning and sound converge to enhance brand identity and consumer perception. Paralinguistic elements, including intonation, rhythm, and tone, are analyzed to determine their role in reinforcing the memorability and cultural resonance of ergonyms. Through a comparative analysis of English and Uzbek brand names, the study highlights cross-linguistic and cultural differences in the use of phonetic patterns and vocal delivery. The findings suggest that the harmony between linguistic and paralinguistic components is crucial for creating impactful brand names that resonate with target audiences. This research contributes to the fields of linguistics and branding by offering insights into the strategic design of ergonyms and their vocal presentation in diverse cultural settings. Future studies may explore similar dynamics in other languages or industries.

Ergonyms, brand names, linguistic semantics, paralinguistic features, phonetic structure, sound symbolism, English and Uzbek languages, cultural resonance

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