This article analyzes the content of innovative marketing strategies and their importance in increasing the competitiveness of enterprises in modern market conditions. The study examines the need to introduce innovative approaches to the marketing process, the possibilities of using innovative technologies in promoting new products and services. Also, based on the experience of advanced companies, the level of effectiveness of innovative marketing strategies and their impact on market success are studied. The author substantiates the importance of a creative approach and technological innovations in the formation of innovative marketing and gives recommendations for enterprises to ensure competitive advantage.

Innovative marketing, marketing strategies, competitiveness, creative approach, digital technologies, new products, market strategy, marketing innovations.

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