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| Open Access | THE ROLE OF MARKETING STRATEGIES IN THE DEVELOPMENT OF DIGITALIZATION OF THE TOURISM SECTOR IN UZBEKISTAN
Suyunova Kamilla Baxromovna,Murodkulov Shohrux ,Egamberdiyev Abbos , Samarkand Institute of Economics and ServiceAbstract
The article substantiates the need for marketing strategies in the context of digitalization of the travel industry, covering the growth of online platforms, changing preferences, increased competition and the development of Big Data. Emphasizes the importance of personalization, content marketing, reputation management and integration of analytical tools, as well as optimization of marketing activities. Key aspects of the role of marketing strategies in the context of digitalization of tourism have also been identified, tools and approaches that increase the efficiency of promotion have been identified, and a methodology for comprehensive market research has been proposed for the practical application of the findings.
Keywords
marketing strategies, tourism, marketing tools, programmatic marketing, social media marketing, e-commerce, Internet communications.
References
Mirziyoyev, Sh.M. The New Development Strategy of Uzbekistan. Textbook. Tashkent, 2022.
Suyunova, K.B. Reforms Implemented in Uzbekistan to Increase the Efficiency of Tourism Sector Utilization. Internauka, 2020, No. 42-2, pp. 85–86.
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This work is licensed under a Creative Commons Attribution 4.0 International License.