Articles
| Open Access | ISSUES OF GREEN MARKETING IN PRODUCTION ENTERPRISES
Dadajonova Martabaxon Mahmudovna ,Abduvaliyev Asadbek , Andijan State Technical InstituteAbstract
This article covers the organization and management of marketing activities in manufacturing enterprises, increasing the effectiveness of green marketing strategies, promoting environmentally friendly products, and their impact on sustainable development, analyzing both theoretically and practically.
Keywords
Green marketing, resources, environmentally friendly products, enterprise, marketing, alternative strategies, consumers, innovative business model, strategy,
References
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