This article covers the theoretical aspects of the formation of strategies for improving the quality of products at enterprises, as well as the experience of foreign countries. The approaches required for effective quality management systems to operate have been analyzed, including modern styles such as ISO 9001 standards, TQM (Total Quality Management), Six Sigma, Lean Manufacturing, and Kaizen. Based on the experience of developed countries such as Japan, the United States and Germany, useful strategic recommendations have been developed for enterprises. Increasing competitiveness, increasing export capacity, and gaining consumer confidence have been cited as important factors by improving product quality. The possibilities of applying these approaches in the conditions of Uzbekistan are also analyzed in detail.

Product quality, quality strategy, Quality Management, TQM, ISO 9001, Six Sigma, Lean Manufacturing, Kaizen, overseas experience, competitiveness, innovative approaches, export, enterprise development, theoretical foundations.

Barney, J.B. (1991). "Firm Resources and Sustained Competitive Advantage." Journal of Management, 17(1), 99–120.

Porter, M.E. (1980). "Competitive Strategy: Techniques for Analyzing Industries and Competitors." Free Press.

Juran, J.M. (1992). "Juran on Quality by Design: The New Steps for Planning Quality into Goods and Services." Free Press.

Parasuraman, A., Zeithaml, V.A., & Berry, L.L. (1988). "SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality." Journal of Retailing, 64(1), 12–40.

Porter, M.E. (1990). "The Competitive Advantage of Nations." Free Press.

Ismatullaev, P.R., Akhmedov, B.M., Matyakubova, P.M., Khomrokulov, G.Kh., & Turaev, Sh.A. (2014). "Sertifikatlash asoslari va sifat menejmenti." Tashkent: Sano-standart.

Ortiqov, U. (2023). "Enterprise Business Strategic Management Method Use of Foreign Experience." World of Scientific News in Science.

Ashurov, M., Kurpayanidi, K., Oripov, D., Shakirova, Y., & Muydinova, G. (2023). "Strategies for Improvement and Evaluation of the Quality Management System of Uzbekistan Manufacturers." In: Beskopylny, A., Shamtsyan, M., Artiukh, V. (eds) XV International Scientific Conference “INTERAGROMASH 2022”. INTERAGROMASH 2022. Lecture Notes in Networks and Systems, vol 574. Springer, Cham.

Azimov, R.S. (2025). "Prospects of Introduction of Integrated Quality Management Systems at Enterprises of Uzbekistan." Transactions on Engineering and Computing Sciences, 13(01), 44–50.

Murodova, N.O. (2023). "Uzbekistan and Foreign Experience of Digitalization in Agro-Industrial Complex Enterprises." Academia Science Repository, 4(04), 207–214.