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| Open Access | THE ROLE OF ARTIFICIAL INTELLIGENCE IN TOURISM
Solijonova Dildorakhon , 1st year master's student at Tashkent State University of Oriental StudiesAbstract
This article examines the current development trends of the tourism industry on a global scale and in Uzbekistan, its economic, social and cultural significance. New trends in tourism, the impact of digital technologies and the situation in the post-pandemic period are analyzed. It also discusses tourism development strategies and their impact on the country's image.
Keywords
Artificial intelligence (AI), tourism industry, smart travel, personalized services, customer experience, virtual assistants, predictive analytics, digital transformation, tourism management.
References
State Committee of the Republic of Uzbekistan for Tourism Development – www.uzbektourism.uz
UNWTO (2023). Artificial Intelligence in Tourism: New Trends and Opportunities.
Karimov, N. (2022). The Use of Digital Technologies in the Tourism Sector. 'Tourism and Innovations' Journal, No. 2.
Open-source data from platforms like Google Travel and Booking.com.
Saidova, Z. (2021). The Role of Artificial Intelligence in Service Sector. 'Innovative Economy' Journal, No. 4.
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This work is licensed under a Creative Commons Attribution 4.0 International License.