Tourism is rapidly developing as a major source of income in many countries worldwide. In this context, it is essential to study the potential, current state, development, and prospects of this sector in our country, particularly in the southwestern part of Uzbekistan—Bukhara region. A comprehensive analysis of the region’s unique natural and geographical features, diverse natural resources, and breathtaking landscapes granted by nature will help identify effective ways to utilize them for tourism development. At the same time, special attention is being paid to effectively utilizing the existing tourism potential of the region in accordance with the priority tasks outlined in Uzbekistan’s national tourism development programs. By addressing existing challenges and implementing promising projects, efforts are being made to ensure the dynamic growth of the tourism sector in the region.

Local tourism, international tourism, desert tourism, ecological tourism, wellness tourism, adventure tourism, recreational resources, golden triangle.

Decree of the President of the Republic of Uzbekistan, dated January 28, 2022. “On the Strategy for the Development of New Uzbekistan for 2022-2026”. https://lex.uz/ru/docs/6968143

Tourism in the 2030 Agenda. https://www.unwto.org/tourism-in-2030-agenda

Usmanov M.R. Turizm geografiyasi. O‘quv qo‘llanma. SamDU, 2019. - 265 b.

Data from the statistical office of the Bukhara region. https://www.buxstat.uz

Зайнутдинова Д. К., Нематова Х. Х. Некоторые аспекты развития туризма в Бухарской области. «Экономика и социум», №1(128), 2025. www.iupr.ru. «Институт управления и социально-экономического развития», Россия, г. Саратов.