This article analyzes the fundamental changes in the management system in the context of digital transformation, new management approaches being formed under the influence of modern technologies, digital competencies and leadership skills of managers. The author evaluates digital transformation as a complex and strategic process that is fundamentally different from simple digitization. Data-based decision-making in the activities of organizations, the creation of flexible organizational structures and the formation of a digital culture are put forward as the main principles of today's management. As a result of the study, scientific and practical recommendations have been developed on the transformational approaches and corresponding managerial competencies necessary to increase management efficiency in the digital era.

Digital transformation, management system, innovative management, digital leadership, digital competencies, strategic decisions, technological adaptation, organizational management, information technologies, digital culture.

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