This article analyzes the development of retail trade turnover in the Surkhandarya region of Uzbekistan from 2010 to 2024. The data reveals a consistent growth, increasing from 1,321.3 billion soums to 24,883.2 billion soums, a nearly 19-fold increase. Key drivers include rising consumer spending, the expansion of retail outlets, favorable entrepreneurial policies, the growth of e-commerce, and the digitalization of payment systems. Despite a slight slowdown during the 2020-2021 pandemic, the period 2022-2024 saw the highest growth. Future strategies should prioritize developing digital trade platforms, improving domestic logistics, and expanding interregional trade relations.

Surkhandarya, Retail Trade Turnover, Regional Development, Economic Growth, E-commerce, Consumer Spending, Uzbekistan, Logistics System, Digitalization

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