This paper explores the critical role of cultural considerations in the development of English language teaching (ELT) materials. As language and culture are inextricably linked, teaching materials that lack cultural relevance can fail to engage learners and limit their communicative competence. Drawing on intercultural communicative competence theory, material design frameworks, and examples from practice, this article discusses key strategies for creating inclusive, culturally responsive, and pedagogically effective teaching materials for diverse learner populations.

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