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| Open Access | THE ROLE OF MARKETING STRATEGY IN INCREASING COMPETITIVENESS IN THE SERVICES SECTOR
Rakhimov Azamat Hamrokulovich , SamIES “Management” department assistantAbstract
This article discusses the methods of implementing a marketing strategy for the development of services and services in the services market.
Keywords
maintenance, maintenance, marketing, competition, customer demand, selfless customers, quality of service.
References
Decree of the President of the Republic of Uzbekistan Sh. Mirziyoyev dated September 11, 2023 No. PF-158 "On the Strategy "Uzbekistan - 2030". // National Database of Legislative Information, 12.09.2023, No. 06/23/158/0694.Фасхиев, Х.А. Как оценить и управлять качеством и конкурентоспособностью товаров и услуг / Х.А. Фасхиев // Маркетинг в России и за рубежом. – 2014. – № 3. – С. 88-102.
K.M. Ibodov. Marketing research. Textbook. T: "Economy and Finance" publishing house, 2022, p. 260. 172 pages.t.me/SamISI_ARM.
Ugli, K. B. K. (2023). Analysis of Investment Activity of Insurers Operating in the Insurance Market. EUROPEAN JOURNAL OF BUSINESS STARTUPS AND OPEN SOCIETY, 3(5), 77-84.
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