The rapid development of the hospitality industry in the context of globalization and technological advancement necessitates the implementation of modern management systems in hotel and restaurant enterprises. This article explores organizational-strategic approaches that enhance operational efficiency, customer satisfaction, and competitive advantage. It highlights the integration of digital tools, strategic planning, quality management, and human resource development as essential elements in building adaptive and sustainable management systems. Special emphasis is placed on innovation, leadership, and customer-oriented strategies as driving forces of long-term success in the hotel and restaurant sector.

hotel management, restaurant enterprises, strategic planning, digitalization, innovation, customer satisfaction, quality management, organizational development, hospitality industry, modern management.

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