This article explores the dynamics of management change within organizations undergoing digital transformation. As digital technologies rapidly reshape industries, businesses are compelled to rethink traditional management models, structures, and leadership approaches. The study examines how digital transformation acts as both a catalyst and a challenge for change management, requiring greater agility, innovation, and employee engagement. Through a combination of literature analysis and case study insights, the article highlights the critical success factors for managing change effectively, such as digital leadership, cultural adaptability, and strategic communication. The findings suggest that organizations that embrace proactive change management during digital transformation are more likely to achieve long-term competitiveness, operational efficiency, and workforce resilience.

Digital transformation, change management, organizational agility, digital leadership, innovation, business process restructuring, technological adaptation, employee engagement, organizational culture, strategic communication.

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