This article explores the role of pragmatics in radio discourse, focusing on how contextual factors influence meaning, interpretation, and communicative effectiveness in spoken media. Drawing upon theories of speech acts, implicature, politeness, and discourse analysis, the study analyzes the unique features of radio as a medium where communication relies heavily on voice, tone, and inferred meaning rather than visual cues. Examples from various radio programs are examined to illustrate how pragmatic strategies are employed to manage audience engagement, express attitudes, and construct social relationships. The research highlights the importance of understanding pragmatics for enhancing media literacy and improving communicative competence in audio-based platforms.

radio discourse, pragmatics, speech acts, media communication, implicature, audience interaction, discourse analysis, spoken language

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