This article explores the application of innovative marketing technologies in the tourism industry, focusing on current trends and future prospects. The study is grounded in a qualitative analysis of recent academic publications and case studies, examining tools such as artificial intelligence, data analytics, virtual and augmented reality, chatbot systems, and social media marketing. Findings reveal that these technologies are increasingly integrated to create personalized and immersive travel experiences, improve operational efficiency, and enhance customer engagement.

innovative marketing, tourism industry, artificial intelligence, virtual reality, augmented reality, data analytics, chatbot systems, digital transformation, personalized experience, travel technology.

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