This article analyzes strategies for enhancing students' learning motivation through information and communication technologies (ICT). The author highlights the importance of digital tools in education, their impact on motivation, and the effectiveness of using interactive and innovative technologies in the classroom. The article methodologically substantiates the role of electronic resources, online platforms, multimedia tools, and gamification elements in strengthening students' interest in acquiring knowledge, encouraging independent research during the learning process, and forming an active attitude toward education. The article offers pedagogical recommendations and practical strategies for stimulating motivation.

learning motivation, information and communication technologies, digital tools, online education, gamification, interactive methods, multimedia, educational technologies, pedagogical strategy, digital motivation

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