this article explores the strategic and operational complexities of managing media projects in an increasingly digital and competitive environment. It evaluates key trends, challenges, and the evolving role of digital transformation in reshaping project workflows. Through a comparative case study analysis of media organizations with varying levels of digital maturity, the paper identifies how agile project management strategies enhance innovation and efficiency. The findings underscore the need for media managers to adopt adaptive, collaborative, and data-driven approaches. I conclude with recommendations for media organizations seeking to enhance project effectiveness and sustainability within the dynamic media landscape.

Media industry, digital transformation, agile project management, innovation, digital media, project management, case study.

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