This article investigates the importance of cultural events in Uzbekistan's tourist promotion efforts. It examines how significant festivals such as Sharq Taronalari, Navruz, and the Silk and Spices Festival benefit the tourist industry by highlighting the country's unique cultural identity and past. The report also underlines the importance of festivals in improving Uzbekistan's worldwide image, encouraging cultural interaction, and assisting local communities. The findings are useful for developing tourist strategy and designing cultural policies.

Uzbekistan, cultural festivals, tourist promotion, cultural heritage, Navruz, Sharq Taronalari, Silk and Spice Festival, cultural tourism, sustainable development.

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