
FRAMING THE ECONOMY THROUGH CONCEPTUAL METAPHORS: A LINGUISTIC-COGNITIVE PERSPECTIVE
Narziev Navruz Tollibaevich , Samarkand Institute of Economics and ServicesAbstract
This article explores the metaphorical conceptualization of the economy in the English language, emphasizing its representation as a living organism. Drawing on the principles of cognitive linguistics, particularly conceptual metaphor theory, the paper analyzes metaphorical frames employed in economic discourse to construct and communicate economic realities. The study categorizes key metaphorical frames such as "Body," "Life Cycle," "Physiology," "Character," and "Wardrobe," illustrating how these frames shape the perception of economic processes and policies. Furthermore, a cross-linguistic comparison with Uzbek metaphors is offered to highlight cultural and linguistic specificities. The findings underscore the pragmatic potential of metaphors in economic language, offering insights into their communicative and didactic applications.
Keywords
conceptual metaphor, economic discourse, cognitive linguistics, metaphorical frame, English, Uzbek, linguistic comparison
References
Charteris-Black, Jonathan. Politicians and Rhetoric: The Persuasive Power of Metaphor. Palgrave Macmillan, 2005.
Charteris-Black, Jonathan. Analysing Political Speeches: Rhetoric, Discourse and Metaphor. Palgrave Macmillan, 2011.
Koller, Veronika. Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study. Palgrave Macmillan, 2004.
Kövecses, Zoltán. Metaphor: A Practical Introduction. Oxford University Press, 2010.
Lakoff, George, and Mark Johnson. Metaphors We Live By. University of Chicago Press, 1980.
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