In the digital era, where content is increasingly delivered through social media, trust in content has become a convergence point for journalism, marketing, and neuroscience. Especially on Instagram, how brand-generated visual and textual materials trigger trust in users is closely tied to neuromarketing and media ethics. This article analyzes content strategies employed by selected Instagram brand pages. Based on neuromarketing theories, content analysis, and audience feedback, the study offers useful insights for professionals in marketing and journalism.

Digital content, trust, Instagram, neuromarketing, journalism, brand strategy, visual communication

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