This article examines methods for adapting lexical units to the learner's level in the process of language acquisition, in particular the Zipf-Pareto fractal method. The authors describe the basic principles of this method and analyze the ordering of language elements based on their frequency of use and efficiency. The article reveals the importance of mastering the most frequently used words first in increasing the efficiency of language learning using Zipf's law. It is also shown that in the process of learning based on the Pareto principle, a large part of the language understanding is covered through a small part of the lexical units. The fractal approach, on the other hand, provides an opportunity to optimize learning by taking into account the repetition and mutual similarities in the structure of the language. The article reasonably shows that these approaches together are important in adapting lexical units to the learner's level and increasing the efficiency of learning. As a result, the article explores the prospects for using the Zipf-Pareto fractal method to optimize the language learning process and save resources.

language, lexical unit, linguistic competence, speech, psycholinguistic feature, educational materials, fractal analysis, construction.

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