This article will analyze how semiotic strategies differ on social media platforms, as well as how meaning is conveyed through symbols and signs. It will examine the specific semiotic features of platforms such as Instagram, TikTok, LinkedIn, and Twitter (X), showing how they have used different approaches in the context of brands (Starbucks, Adidas). The article will also explore the potential of artificial intelligence (AI) tools in developing and optimizing semiotic strategies.

semiotics, social networks, platform semiotics, visual communication, brand strategy, Instagram semiotics, TikTok symbols, artificial intelligence, and advertising symbol system.

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