This article will discuss in detail the mechanisms, methods, styles and features of the formation of the image of a political leader. At the same time, modern political technologies for improving and shaping the image of a political leader, protecting the image are introduced, and specific theories of performances on this topic, political leaders, are presented. Also in the article, the political image is highlighted by examples of the interaction of the image of a politician with the audience.

image of a political leader, campaign, performance, military parades, image myth, types, protection technologies, attacks, anti-image.

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